Privacy Statement

Welcome to Good For Kids (the "Website", "we" or "us"). We recognize and respect the importance of maintaining the privacy of our visitors and members and have established this Privacy Policy that communicates how, when, and why we gather information about our customers and what we do with it. By visiting the Website, and/or utilizing any services offered by Good For Kids, you are accepting the then current practices described in this Privacy Policy.

INFORMATION WE COLLECT ABOUT OUR CUSTOMERS. The information we learn from our customers helps us enhance and personalize the experience on our Website as well as the services we offer. We gather the following types of information:

Personal information you provide to us. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, email address, shipping address, and credit card information or certain other personally identifiable information ("Personal Information"). We use this information to process and fulfill your order and to notify you of your order status. E-mail addresses are used to contact you regarding your order. In addition, when you sign up for a newsletter, contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information. With your permission, we may send you emails about our store, new products, announcements, updates and special offers from us and our promotional partners. We do not collect any Personal Information about you unless it is voluntarily provided by you.

Automatic Information Collected. We automatically receive and store certain types of information whenever you interact with us. For example, we may collect your purchase history, products searched for or viewed, duration and frequency of visits, visits to certain pages, interaction on pages, as well as the telephone number you used to call us. In addition, as most Websites do, we use "cookies" and we obtain certain types of information when your web browser accesses This information is compiled and analyzed on both an aggregated and personal basis. It may include what browser you are using, your Internet Protocol ("IP") address, the website's Uniform Resource Locator ("URL") that you just came from, and which URL you go to next.

Cookies. In an effort to provide the best customer experience and focus on the interests of our customers, Good For Kids uses tiny text files called "cookies" that provide non-personally identifiable information regarding the visitors to our Website. In addition to the IP and URL addresses of our visitors, cookies may gather the time and date of all visits to our Website. We may also track the pages of our Website that users viewed during their visit, as well as track search terms entered on our Website by each visitor. This helps us keep track of the number of visitors to our Website and allows us to determine the areas that are of the most interest to our visitors. We may also use a third-party tracking service that uses cookies and other tracking technologies to track non-personally identifiable information about visitors to our site in the aggregate. This information is used to gain a broader picture of usage patterns at our site. We may share the non-personally identifiable information gathered through use of cookies with our business partners, in order to make the Website as user-friendly as possible. This privacy statement covers the use of cookies by Good For Kids only and does not cover the use of cookies by any of our business partners.

How we use your information. We use Personal Information in order to give you a more enjoyable and convenient shopping experience, to help us identify and/or provide information, products or services that may be of interest to you, to inform you of offers and discounts, and to facilitate your transactions with our third party marketing partners. We use your Personal Information to support and enhance your use of the Site, and its features, including without limitation: fulfilling your order; providing customer service; and otherwise supporting your use of the Site.

We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information. In connection with their performance of services to maintain and operate the Site, certain trusted third parties may be permitted to access your information. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

We respect your privacy and share customer information with third parties only as follows: 

Third Party Service Providers and Reviews/Testimonials. We may work closely with other businesses (that we don't own or control) that sell products or services on In some cases, these businesses may operate stores or websites that sell products or services to you directly. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses. We may share customer information related to those transactions with that third party. In addition, if you review a product on our site, your review may be posted on as well as on a partners' network site that shares reviews with other shopping communities. You should be aware that any personally identifiable information you submit can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. When seeking or receiving customer testimonials or feedback, we disclose that we may post the reviewer's first name along with all or a portion of their testimonial on the Website unless they inform us otherwise by following the instructions we provide.

Disclosure. We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Change of Control. Please also note that we reserve the right to transfer your Personal Information and other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control. In such a circumstance the Transferee would be bound by the terms of this Privacy Policy.

Security. We are committed to protecting the information we receive from you and we have taken precautions, including the deployment of technological resources and the use of firewalls, systems and procedures, to protect the security of your personal information. However, Good For Kids will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, Good For Kids cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

The Site encrypts your credit card number and other Personal Information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your PC to our servers. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access.

Accessing and updating your Personal information and preferences. If you are a registered user, you may access and update your registration information, personal information and your preferences to receive email or other communications from us by sending an email to We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.

While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.

Enforcement and Dispute Resolution. Good For Kids uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the Principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with the Principles.

Minors. You must be 18 years of age or older to register for an account at We do not collect information from minors.

Links to third party sites. Our Website may contain links to other websites, including our affiliated or co-branded websites. Other websites may also reference or link to our Site. These "other" domains (websites) are not controlled by Good For Kids. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every website that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites. Visiting these other websites is at your own risk.

Privacy Policy Changes. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If you have any questions or suggestions regarding our Privacy Policy, please contact us at:

Good For Kids, Inc.